http://10.9.150.37:8080/dspace//handle/atmiyauni/1442 2026-07-26T00:58:39Z 2026-07-26T00:58:39Z DR. DIVYANG, VYAS DR. ASHISH, KOTHARI Dr. Jitendra, Aherkar http://10.9.150.37:8080/dspace//handle/atmiyauni/2365 2026-07-15T07:33:01Z 2026-01-01T00:00:00Z

Title: National Conference on Women-Led Development Status of WomeninTransitional Society Authors: DR. DIVYANG, VYAS; DR. ASHISH, KOTHARI; Dr. Jitendra, Aherkar

2026-01-01T00:00:00Z Dr. Nirmala, Pawar Dr. Ajay, Kamble Dr. Jitendra, Aherkar http://10.9.150.37:8080/dspace//handle/atmiyauni/2363 2026-07-15T07:09:27Z 2025-01-01T00:00:00Z

Title: Valuing the Green: Economic Impact of Sustainable Tourism Practices in Mumbai Authors: Dr. Nirmala, Pawar; Dr. Ajay, Kamble; Dr. Jitendra, Aherkar Abstract: Abstract Green tourism, or eco-tourism, has developed as a environmentally friendly style of travel focused on preserving the environment, being respectful of the socio-culture, and promoting economic growth. For India, which relies heavily on tourism for national development, green tourism offers an attractive route to wed economic aspirations with ecological duties. This research study examines the influence of green tourism in India with special reference to Mumbai—a megacity that is struggling with overpopulation, pollution, and fast urbanization. In spite of these difficulties, Mumbai has shown an increasing interest in following sustainable tourism practices through measures like the preservation of Sanjay Gandhi National Park (SGNP), Aarey Forest protection, mangrove restoration, and creation of eco-friendly infrastructure like the Malabar Hill Nature Trail and Mumbai Coastal Road green belts. These efforts have led to job creation, conservation of biodiversity, climatic resilience in cities, and greater environmental consciousness among residents and tourists. The article synthesizes stakeholder interviews, secondary research, and policy analysis to examine the socio-economic and environmental impacts of green tourism i n Mumbai. Results indicate that green tourism has promoted community livelihood, enhanced public participation in conservation, and encouraged sustainable mobility and hospitality practices. However, challenges persist, including the risk of over tourism in sensitive zones, insufficient regulatory enforcement, and loss of green cover due to unchecked development. The study concludes that while Mumbai’s green tourism model is still evolving, it offers a replicable framework for other Indian cities aiming to integrate environmental stewardship with tourism-driven development. Strategic planning and community-led initiatives remain critical for its long-term success.

2025-01-01T00:00:00Z Dr. Jitendra, Aherkar http://10.9.150.37:8080/dspace//handle/atmiyauni/2362 2026-07-15T07:20:31Z 2025-01-01T00:00:00Z

Title: Exploring the role of the mahakumbh in shaping india’s soft power and global economic relations Authors: Dr. Jitendra, Aherkar Abstract: The Mahakumbh is considered as the largest religious gathering on the planet. In addition to being a spectacular religious event, it is a phenomenon that has considerable economic terms, cultural context, and diplomatic implications. For centuries viewed as a spiritually sacred gathering of faith and ritual at the banks of India's holy rivers, the Mahakumbh is very much on the path of moving beyond being merely a religious event to a process of economic activity, global cultural exchange, and soft power diplomacy or global diplomacy based on soft power. This paper will examine the interplay of faith and finance with specific reference to the Mahakumbh's contributions to global image building, economic opportunities, and new emergent forms of international relations through cultural diplomacy. In economic terms, the Mahakumbh will generate significant revenues on several fronts: religious tourism, hospitality, transport, food, handicrafts, and informal sector employment. Compatibility studies have estimated the Mahakumbh events generate well over tens of billions of rupees for the Indian economy, creating a multiplier impact across the economy. The event's scale requires massive investment in infrastructure such as health care, sanitation, access to digital connectivity, and to make urban mobility sustainable for an event that attracts millions of people to a few designated locations for a few weeks at a time—all of which represent investments usually with longer term value for host cities! In addition to the tremendous revenues, the Mahakumbh also serves as a global gathering of millions of pilgrims and visitors, creating a rallying event in a specific geographic location. In this paper, a multidisciplinary approach is used, drawing from economics, international relations, and cultural studies, to critically examine how the Mahakumbh connects faith and finance. While this paper finds the immediate economic gains of the Mahakumbh to be clear, it argues that the Mahakumbh holds significance in the long term for its use of cultural capital (or soft power) for economic engagement and global image construction. The Mahakumbh showcases how religion can transcend a spiritual basis and engage in international markets, diplomatic relations, and cultural exchanges, when situated in a global framework.

2025-01-01T00:00:00Z Dr. Jitendra, Aherkar Dr. Nirmala N., Pawar http://10.9.150.37:8080/dspace//handle/atmiyauni/2361 2026-07-15T06:40:23Z 2025-01-01T00:00:00Z

Title: Innovation at the Grassroots: From Competition to Opportunity Authors: Dr. Jitendra, Aherkar; Dr. Nirmala N., Pawar Abstract: It has begun a number of initiatives in terms of widening distribution reach through traditional as well as unconventional channels. HUL has also empowered rural women by assisting them in obtaining financial assistance through its project shakti. 70% of the Indian population lives in rural areas. This segment, commonly referred to as the 'bottom of the pyramid', presents a huge opportunity for companies. Hindustan Unilever Ltd (HUL), considered one of the best-managed companies in India, understands the importance of rural marketing. The trigger point came when a local firm Nirma, through its new product formulation, pricing and distribution challenged HUL's detergent business. Nirma's attack from below made HUL realise its vulnerability as well as identify a new opportunity. Since then, HUL has launched various initiatives to reach out to the rural consumer. It has changed its product formulations and deliveries.

2025-01-01T00:00:00Z