http://10.9.150.37:8080/dspace//handle/atmiyauni/238 BBA, B.Com, MBA, IMBA, Ph.D. Management 2026-04-27T18:44:30Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2338 Title: An Analytical Study on Customer Satisfaction Towards Online Banking Services for Selected Public Sector and Private Sector Banks Special Reference to Gujarat State Authors: Trivedi, Ishaben Aniruddhbhai; Dr. Kairvi, Rathod 2025-10-01T00:00:00Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2337 Title: A Study on Factors Affecting Consumer Brand Switching Behavior in Prepaid Telecom with Special Reference to South Gujarat Zone Authors: Malek, Parvez Abdulhabib; Dr. Vishal, Khasgiwala Abstract: This research explores the factors affecting brand switching behaviour among prepaid newlinetelecom consumers in South Gujarat, focusing on understanding the key drivers that lead newlineconsumers to shift from one telecom provider to another. In the highly competitive prepaid newlinetelecom market, where multiple providers offer similar services, consumers frequently make newlinebrand-switching decisions based on various factors such as price sensitivity, network quality, newlinecustomer satisfaction, and promotional offers. The study identifies psychological factors, newlinesuch as trust, emotional attachment, and perceived value, as significant influencers of newlineconsumer decisions. newlineIt uses a descriptive research design that combines both qualitative and quantitative approach newlinees to collect data through structured questionnaires. The study involved 500 participants from newlinefour cities in South Gujarat. To analyze the data and check the hypotheses about how factors newlinelike demographics, service quality and brand loyalty are connected, statistical methods such newlineas descriptive statistics, regression analysis and actor analysis were used. newlineIt uses a descriptive research design, employing both qualitative and quantitative methods to newlinegather data through structured questionnaires, with a sample size of 500 respondents across newlinefour cities in South Gujarat. Statistical techniques, including descriptive statistics, regression newlineanalysis, and factor analysis, were used to analyze the data and test the hypotheses related to newlinethe relationships between demographic factors, service quality, pricing, and brand loyalty. newlineThe findings suggest that while price sensitivity and network quality are the primary drivers newlineof brand switching, factors such as customer satisfaction, trust, and promotional offers also newlineplay significant roles. Additionally, demographic factors like age, income, and education newlineinfluence the likelihood of consumers switching brands. The research concludes by providing newlineactionable insights for telecom operators to improve customer retention strategies 2025-09-01T00:00:00Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2335 Title: Impact of Demonetization on Non Fund Base Income of Public Sector Banks in India Authors: Goswami, Himal Navnitgiri; Dr. Alpa, Joshi Abstract: The Indian government revealed the demonetization of ₹500 and ₹1,000 currency notes on November 8, 2016, therefore eliminating more than 86% of the coins in circulation. Designed to fight black money, fake currency, and promote a move toward a digital and open economy, this abrupt and important policy change sought to do so. The statement resulted in quick turbulence in all industries, but particularly in the banking sector, which had to handle the operational load of currency conversion and a sharp increase in digital transactions. Although much research has been done on how demonetization affects cash flow, credit disbursal, and liquidity in the banking industry, its influence on non-fund-based income (NFBI), a main source of income for banks, is still somewhat unknown. The goal of this study is to close the gap between what we know and what we need to know by looking at how demonetization affected the NFBI of Public Sector Banks (PSBs) in India. NFBI is the money banks make from things besides interest, such as fees for using ATMs, sending money, keeping things in lockers, and other banking services, as well as commissions and service fees. Banks, particularly PSBs, are depending more and more on NFBI to preserve profitability and guarantee financial stability as competition gets tougher and interest margins drop. Given this backdrop, knowledge of how NFBI changes following a policy event like demonetization can help to direct future banking plans and reforms. Using a comparative and analytical method, this research looks at how NFBI trends altered both before and after demonetizing. It looks at a small number of big government-owned banks in India and uses data from yearly financial reports, performance reviews, and regulatory papers for the years 2013-14 to 2019-20. The data has been classified into two distinct phases: the pre-demonetization period (2013- 14 to 2015-16) and the post-demonetization period (2016-17 to 2019-20). The aim is to determine whether the NFBI of these banks was significantly affected by the demonetization policy and to what degree the change in income patterns could be ascribed to this policy intervention. The study looks at the variation in NFBI throughout the chosen time range using quantitative techniques including ANOVA (Analysis of Variance) and paired t-tests. These methods allow for a robust statistical analysis of whether observed changes in NFBI are significant or due to random fluctuations. Ratio analysis is another feature of the study whereby NFBI is computed as a percentage of total income for every bank. This permits a relative comparison that takes into account differences in general income levels. 2025-08-01T00:00:00Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2333 Title: A Study on Financial Health of Selected FMCG Companies Of India by Using Data Envelopment Analysis Model Authors: Zala, Sanjay Kalusinh; Dr. Divyarajsinh, Zala Abstract: India is among the rapidly growing economies globally, characterized by a large population and vast geographical area. Multiple sectors contribute significantly to the nation’s economic growth, and the Fast-Moving Consumer Goods (FMCG) industry is a key player among them. The FMCG sector plays a vital role not only in economic development but also in enhancing the everyday lives of people. The research work title is “A Study on Financial Health of Selected FMCG Companies of India by using Data Envelopment Analysis Model” The present research study aims to assess the financial health of selected Indian FMCG companies using the Data Envelopment Analysis (DEA) model. The study is based entirely on secondary data, primarily obtained from the published annual reports of the selected companies. Additional secondary sources such as books and scholarly journals related to DEA methodology and the FMCG sector have also been utilized to support the analysis. This research work is organized into six chapters. Chapter One provides an overview of the FMCG industry in India. Chapter Two presents the conceptual framework, focusing on the notions of financial health and the DEA model. Chapter Three contains a comprehensive review of relevant literature. Chapter Four outlines the research methodology employed in the study. Chapter Five includes data analysis and interpretation, while Chapter Six concludes with key findings and suggestions based on the research outcomes. 2025-09-01T00:00:00Z