http://10.9.150.37:8080/dspace//handle/atmiyauni/1351 PhD. Thesis by Research Scholars Mon, 27 Apr 2026 18:58:55 GMT 2026-04-27T18:58:55Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2338 Title: An Analytical Study on Customer Satisfaction Towards Online Banking Services for Selected Public Sector and Private Sector Banks Special Reference to Gujarat State Authors: Trivedi, Ishaben Aniruddhbhai; Dr. Kairvi, Rathod Wed, 01 Oct 2025 00:00:00 GMT http://10.9.150.37:8080/dspace//handle/atmiyauni/2338 2025-10-01T00:00:00Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2337 Title: A Study on Factors Affecting Consumer Brand Switching Behavior in Prepaid Telecom with Special Reference to South Gujarat Zone Authors: Malek, Parvez Abdulhabib; Dr. Vishal, Khasgiwala Abstract: This research explores the factors affecting brand switching behaviour among prepaid newlinetelecom consumers in South Gujarat, focusing on understanding the key drivers that lead newlineconsumers to shift from one telecom provider to another. In the highly competitive prepaid newlinetelecom market, where multiple providers offer similar services, consumers frequently make newlinebrand-switching decisions based on various factors such as price sensitivity, network quality, newlinecustomer satisfaction, and promotional offers. The study identifies psychological factors, newlinesuch as trust, emotional attachment, and perceived value, as significant influencers of newlineconsumer decisions. newlineIt uses a descriptive research design that combines both qualitative and quantitative approach newlinees to collect data through structured questionnaires. The study involved 500 participants from newlinefour cities in South Gujarat. To analyze the data and check the hypotheses about how factors newlinelike demographics, service quality and brand loyalty are connected, statistical methods such newlineas descriptive statistics, regression analysis and actor analysis were used. newlineIt uses a descriptive research design, employing both qualitative and quantitative methods to newlinegather data through structured questionnaires, with a sample size of 500 respondents across newlinefour cities in South Gujarat. Statistical techniques, including descriptive statistics, regression newlineanalysis, and factor analysis, were used to analyze the data and test the hypotheses related to newlinethe relationships between demographic factors, service quality, pricing, and brand loyalty. newlineThe findings suggest that while price sensitivity and network quality are the primary drivers newlineof brand switching, factors such as customer satisfaction, trust, and promotional offers also newlineplay significant roles. Additionally, demographic factors like age, income, and education newlineinfluence the likelihood of consumers switching brands. The research concludes by providing newlineactionable insights for telecom operators to improve customer retention strategies Mon, 01 Sep 2025 00:00:00 GMT http://10.9.150.37:8080/dspace//handle/atmiyauni/2337 2025-09-01T00:00:00Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2290 Title: Analysis Of Factors Affecting Investor’s Intention To Invest In Sustainable Investment Authors: Ganatra, Anushree Mahendrabhai; Rajdev, Amit Abstract: The field of sustainable finance has garnered increasing attention in recent years as investors seek to align their financial goals with environmental, social, and governance (ESG) considerations. This study explores the factors influencing investors' intentions to invest in sustainable options, drawing upon a comprehensive analysis of various determinants and their implications for sustainable investment practices. Utilizing a combination of regression analysis, t-tests, and hypothesis testing, the study examines the relationships between key variables, including attitudes, subjective norms, perceived behavioral control, environmental factors, social factors, governance, collectivism, materialism, and religiosity, and investors' intentions to invest sustainably. The findings reveal several significant relationships that shed light on the drivers of sustainable investment intentions. Attitudes towards sustainable investment emerge as a critical determinant, with investors exhibiting more favorable attitudes showing a greater propensity to invest in sustainable options. Likewise, perceived behavioral control plays a pivotal role, indicating that investors' confidence in their ability to engage in sustainable investment practices positively influences their intentions to do so. Moreover, environmental factors, social factors, governance practices, collectivism, and religiosity exhibit significant associations with investors' intentions to invest sustainably, underscoring the importance of external and internal factors in shaping investment decisions. However, subjective norms and materialism do not demonstrate significant relationships with sustainable investment intentions, suggesting that social pressures and materialistic tendencies may have limited influence on investors' decisions in this context. Furthermore, demographic variables such as education level, monthly income, and employment status are found to be significant predictors of sustainable investment intentions, highlighting the importance of tailoring investment strategies to different investor profiles. While the study provides valuable insights into the factors driving sustainable investment intentions, certain limitations should be acknowledged. These include the study's crosssectional design, sample size, measurement issues, and scope of variables, which may impact the generalizability and validity of the findings. Additionally, contextual factors and self-report bias could influence the interpretation of results and warrant further investigation. In conclusion, this study contributes to the growing body of literature on sustainable finance by elucidating the determinants of investors' intentions to invest in sustainable options. By understanding the factors influencing sustainable investment decisions, financial institutions, policymakers, and stakeholders can develop targeted strategies to promote sustainable investment practices and foster a more sustainable financial system. Fri, 01 Nov 2024 00:00:00 GMT http://10.9.150.37:8080/dspace//handle/atmiyauni/2290 2024-11-01T00:00:00Z http://10.9.150.37:8080/dspace//handle/atmiyauni/2124 Title: A Study On Work-Life Balance Of Women Employees In Selected Service Sectors With Special Reference To Major Cities Of Gujarat Authors: Shah, Heli Bhadresh; Khasgiwala, Vishal Abstract: Purpose: The purpose of this study is to examine the various dimensions affecting the worklife balance of women employees in the service sector, explore the impact of identified factors, and assess the influence of social media. The study also aims to suggest measures to improve work-life balance for women employees in major cities of Guja rat. Design/Methodology/Approach: The study employs conclusive research (descriptive design), utilizing a sample of 483 female employees from service sectors in Gujarat. Data will be gathered through structured questionnaires and analysed using SPSS, employing descriptive statistics, t-tests, and ANOVA. The findings aim to provide actionable insights into improving work-life balance for women in the service sector. Findings: The study found that family support positively influences work satisfaction, while a balanced work-personal life enhances both work environment and personal life satisfaction. Happiness boosts satisfaction in both areas. Excessive social media use and brin ging work home increase stress, while time allocated for de-stressing reduces stress levels. Conclusion: The study concludes that multiple factors, including personal responsibilities, workplace support, and social media, significantly impact the work -life balance of working women. To improve their balance, addressing stress caused by social media and implementing supportive workplace policies are essential. Practical measures are suggested to enhance worklife balance for women employees. Originality/Value: This study provides original insights into the work -life balance challenges faced by women in Gujarat's service sector. By analysing the impact of social media and workplace factors, it offers valuable, evidence-based recommendations to improve the worklife balance of women employees. Sun, 01 Sep 2024 00:00:00 GMT http://10.9.150.37:8080/dspace//handle/atmiyauni/2124 2024-09-01T00:00:00Z