Financial literacy among young investors: a case study of rajkot city

Abstract

Financial literacy is a major challenge facing all countries globally. The purpose of this study is to assess the level of financial literacy among the youth of Rajkot city. Rajkot is the fourth largest city in the state of Gujarat. The most important segment of the population is the youth to be enthusiastic, dynamic, innovative and dynamic in nature. The capacity and development potential of a country is determined by the size of its young population. Financial literacy is a combination of one's knowledge, skills and attitude towards financial matters. It helps make informed decisions and the well-being of the individual. In today's world market with complex products, the need for financial literacy becomes a necessity. In a country like India where the young population is high, the government is in a position to raise the level of financial literacy. Non-financial education is included in schools and universities.