Social media web App

Abstract

Technology is booming rapidly from year to year, and the younger generations are the ones caught in this rapid change. With the technological advances and the increased scope of media, communication with anyone around the world has become easy. Earlier we had to wait for days or sometimes months for a beautiful handwritten letter sent through post from close and loved ones. But now any dialogue happens in a fraction of seconds. Social media is fundamentally changing the way people communicate, consume and collaborate. It provides companies a new platform to interact with their customers. In academia, there is a surge in research efforts on understanding its effects. This paper aims to provide a review of current status of social media research. We discuss the specific domains in which the impacts of social media have been examined. A brief review of applicable research methodologies and approaches is also provided.