Factors affecting Women’ Investment Decisions

Abstract

The present study aims to identify and analyse various factors that affects the women’s investment decisions while making a choice of investment from various investment avenues. The key factors identified by the author for this study are interest rate, safety, maturity, liquidity regularity of return, tax benefit, risk and resale. For the purpose of study, author aims to identify the relationship of various factors affecting women’s investment decision based on their educational qualification and occupation. The survey was conducted through structured questionnaire and five hundred women response was recorded and analysed with appropriate statistical tool and testing of hypothesis. This paper highlights the facts on who women’s education and occupation status relates to their ability to interact and interpret various factors that affects their choice of investment and their decisions.