A Study of Investors Perception Toward Mutual Funds as an Investment Avenue (With Special Reference to Rajkot City)

Abstract

In the recent time income of people is increasing so, they’re looking forward towards earning more money without taking high risk. They are always in search of those investment areas where they can find more return with less risk. One of the investment opportunities is Mutual Fund. The demand for mutual funds is increasing day-by-day because it provides opportunities for the investor to minimize risk and maximize return. There are many mutual funds’ which are available with different schemes. Now-a-days, the financial products are customized and provided according to investors requirements like debt-mutual funds, equity-mutual funds, mix of both, etc. so that investors can achieve their goals. In this research, the data was collected from mutual fund investor as well as non-mutual fund investors. This research is an opportunity to study their investment decisions based on their investment behavior patterns. This research also focuses on how investor of Rajkot city perceives mutual funds as the best available avenue of investment.