| Title: | Brand, Brand Loyalty, and Loyalty Programs - A Systematic Review of Existing Research Literature |
| Authors: | Joshi, Manthan |
| Keywords: | Brand, Brand Loyalty Loyalty Programs Review of Literature |
| Issue Date: | Jun-2022 |
| Publisher: | Indian Journal of Applied Research |
| URI: | http://10.9.150.37:8080/dspace//handle/atmiyauni/2253 |
| ISSN: | 2249-555X |
| Appears in Collections: | 01. Journal Articles |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| brand-brand-loyalty-and-loyalty-programs-a-systematic-review-of-existing-research-literature_June_2022_7416493715_7012508.pdf | 446.49 kB | Adobe PDF | View/Open |
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