Availability of AMUL products during lockdown period in Rajkot city

Abstract

This paper is associate earnest endeavor created to grasp this situation in promoting and captured by the Amul throughout the imprisonment amount. For a similar availableness in stores was the foremost concern and produce out the potential and constant retailers still as customers in order that the corporate might maintain the market leadership within the existing business situation in food and confectionaries. This paper additionally tried to check the behavior of customers concerning their preferences for Amul merchandise and their overall shopping for behavior throughout the lockdown period.