A study on Emergence of Entrepreneurs of Organic products in India due to COVID-19

Abstract

This year, the unprecedented COVID-19 Pandemic has created a massive impact on our daily lives. Using products that are safe and healthy for the body has become a choice for a home. It has dramatically turned consumers to trust organic labels. As a result of that, in the early stage of the outbreak of COVID-19, many existing and potential entrepreneurs have developed the vision to bring systematic change in the Organic market. Immunity is a buzz word nowadays. Because of the growing level of health consciousness and raising awareness about products; the Indian organic market has started experiencing robust growth. During the pandemic crisis, many small businesses had to go for winding up activities at that time organic business was demonstrated profitable business. This paper analyses the growth of the organic industry in India along with the perspectives of demand and supply of organic products in India on the basis of available data, literature, authenticated news realizes, and personal observation. Also, it will focus on the market landscape for the opportunity in sight for organic entrepreneurs. This paper also flashes how consumers‟ preferences motivate organic entrepreneurs to underpin rising efforts for organic products. This study also highlights the proportion of organic farming in India. This will be concluded how organic entrepreneurs can be able to restore happiness amidst the COVID-19 pandemic.